The full syllabus, course format and a mini manifesto
Using strategic alignment to get more buy-in
Quantifying subjective metrics like “E-A-T”, “UX” and “Content Quality”
Reporting is a form of communication, and communication solves all problems
The second cohort starts next week!
Adopting the consulting mindset to work on impactful projects
Getting buy-in through education and advocacy
How to think about growth, not just audits
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