The unreasonable effectiveness of writing online
Headless employees are no better than headless chickens
Make 2022 the year you invest in yourself
Why positioning is going to be increasingly important and how to advance as an agency SEO
Why emerging roles like “SEO product manager” and “Content Ops” are interesting
And how to advance your senior SEO career
Creating the business case and fighting for resources
A deep-dive into the financials and corporate strategy of an SEO success story
Become a more confident and more effective SEO professional.
The full syllabus, course format and a mini manifesto
Using strategic alignment to get more buy-in
Quantifying subjective metrics like “E-A-T”, “UX” and “Content Quality”